James Cusick - 26 October 2018
Exclusive: Politicians call on UK advertising watchdog to investigate paid-for content dressed up as news at London’s biggest paper, after glowing articles about the controversial taxi app firm appear – but with no mention of sponsorship in hundreds of thousands of copies of the newspaper
There are widespread calls for the UK’s advertising regulator to mount a fast-track investigation into George Osborne’s Evening Standard following the publication this week of an effusive interview with Uber’s chief executive. The article, presented as news, failed to inform readers that Uber is one of the key partners in a £3 million commercial deal – called Future London – with the London paper for “money-can’t-buy” positive news and comment, as revealed by openDemocracy earlier this summer.
The Standard told openDemocracy that it was "made clear in the article that Uber supported the Future London Initiative." But hundreds of thousands of copies of the paper distributed throughout London on Tuesday made no mention of Future London, the paper’s rebranded commercial tie-in with Uber, Google and other companies.... See more
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