Truly Project Hate: the third scandal of the official Vote Leave campaign headed by Boris Johnson
Martin Shaw - 30 August 2018
Look at the Vote Leave Facebook adverts alongside their more public propaganda, and you see quite how much it promoted racist ideas.
Boris Johnson’s weaponisation of the burqa came on the heels of new revelations about the propaganda strategy of the Vote Leave campaign which he fronted in the 2016 referendum. I argued here at the time that Vote Leave’s official television advertisement, the most high-profile item of Leave propaganda, was a skillful racist amalgam.
During the referendum, we knew that Vote Leave was sending a huge number of targeted social media messages. Its strategist Dominic Cummings now says there were 1.5 billion, with a large number directed at just 7 million voters in the final days of the campaign, but these were under the radar for pro-EU observers in 2016.
However, following the twin scandals around Facebook, Cambridge Analytica and AggregateIQ, and Vote Leave’s breaches of election spending laws, Facebook supplied Vote Leave’s advertisements to Westminster’s Media, Culture and Sport committee. It is now possible to see that the TV ad was the centrepiece of a vast multimedia effort centred on a nuanced orchestration of racism to swing the Brexit vote.... See more
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